Website Creation and Design
How to Choose the Best Website Design for Your Business:
Whether your business has been established offline for years or whether it is a new business altogether, the design of your website must coincide with your overall brand image and sales goals.
Evaluate the Purpose of your Website:
The first obstacle in determining your website design is to evaluate its purpose. If you are a retail business, you most likely will need a shopping cart feature. However, if you are a consulting firm, you may only want to list your contact information or an application for service. Evaluating the purpose of your website will help determine the features you need and those you can live without.
Determine the Complexity of your Site:
Again, if your business sells many different kinds of widgets, then you will need a shopping cart. If your widgets are self-explanatory, (i.e. impulse items), then perhaps you simply need a page for each category of widget. The page can list each item, a short desc, and a link to add it to the customer’s shopping cart.
However, if your business is selling widgets which need more explanation, perhaps bigger ticket items, then you might need a single page for each widget. You may even need several pages for each widget’s specifications.
If your business is informational services, for example consulting, then perhaps your site can remain fairly simple. There is no need for a shopping cart of hundreds of pages showcasing each item. You may have a few different consulting packages, information on each, a sales letter, a contact us page, and about us page, and a home page. Perhaps a testimonial page for added persuasion. Although it may contain a significant amount of text, this would be a fairly simple website design compared to other businesses. Choose a Theme If you don’t already have a brand image, logo, and colors, then you need to decide what your website will actually look like. When choosing a visual theme, be sure to make it match your business, but also try to make your site stand out from the crowd. For example, moving companies all tend to have a picture of a moving truck/van and a happy family next to a nice suburban house. That’s fine, if it in fact works to persuade your customers to buy. But also consider the power of standing apart from the crowd by presenting a more clever visual display on your website. It could work well to draw customers to your site.
Design your Website:
You are now ready to design your website! Use your chosen theme to create cohesion within your website, whether it has a simple or complex design. And of course, remember to always design with the intent to carry out the purpose of your website as it pertains to your business.
In which digital formats can your products be bought?
Our eBooks are all PDF, whilst our audiobooks are mp3. These file types are widely accessible on most devices. Our online courses are taught in virtual online learning suites which contain video content, interactive quizzes and assessments.
How could your products benefit me and my business?
Our products can offer you the opportunity to learn new skills along with practical suggestions of ways to use these new skills to get started with your site. We offer complete learning guides that can take you from novice to advanced level; we also offer a one-to-one consultancy service where you can receive extra help.
How does the Expert Advice service work?
Depending on your needs, you will be matched with a member of our technical team. We have a cohort of permanent staff on hand 7 days per week. You can either use this service to help you brush up on your skills; alternatively, you can hire one of our experts to build a site for you!
Can I get help if I’m struggling with one of your courses?
We have mentors who monitor the online courses and can offer assistance via a chat window. If you require more support with tricky concepts, then you can request a call via the Expert Advice service.
Can you help me to build a new website from scratch?
Absolutely! You can arrange a call with one of our experts to get started right now! All you need to bring to the session is your own imagination.
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